Redesigned marketing collateral and website to reflect the company's growth.
How we helped
- Brand development
- Design for print
A well-established electrical services business, now celebrating over 25 years in the industry, AllPower have expanded rapidly under the guidance of ambitious new directors. Substantial contracts from major blue-chip businesses and the public sector, servicing the needs of industry, schools, hospitals, government departments and airports are driving unprecedented growth.
AllPower had employed a third party to build their previous website, which had become outdated and could not be updated. It was not mobile friendly either, so it would never perform well on Google. Red Thread Creative were commissioned to construct a responsive, bespoke website, which highlighted the company's enhanced offering and elevate the brand.
We created a modern, mobile-first design and development, incorporating an animated icon navigation. This completely bespoke feature was integral to the project and befitting AllPower's innovative service implementation. A unique CMS was also created to provide bespoke content management and presentation of current project successes as they happened.
Alongside a vastly improved online presence, AllPower needed to leverage their bigger contracts with major clients to demonstrate success at a much higher level. A Marketing Pack incorporating project success stories and client testimonies was created to 'identify' AllPower with increased service quality and performance.
Creative graphic design, well-written copy and superior imagery were combined to deliver the high-quality marketing communication that is synonymous with a top-level business specialising in high-quality electrical services design and installation.
Through our diligence, insights gained from researching competitors and discovering how AllPower have evolved to exceed client expectations, their business now benefits from the most effective online and offline tools in this business sector.