DAVAN CARAVANS & MOTORHOMES

End-to-end creative services for an industry-leading dealership.

How we helped

  • Brand identity
  • Design for print
  • Website and Ecommerce
  • Search Engine Optimisation
  • Photography
  • Video
  • Copywriting
  • Advertising and Media
Professional Photography

Since 1936, Davan have established themselves as the South-West's premier, award-winning main dealer of quality new and pre-owned caravans, motorhomes and awnings. With an enviable history as an industry-recognised leader plus manufacturer relationships secured over many decades, Davan have maintained their status by focussing on customer service and quality brands.

Basecamp Vango

Within this highly competitive, ever-changing leisure vehicle market, Davan recognised that, in order to flourish, they needed to 'move with the times' by continually communicating their brand values to a newer audience demographic that in recent years had widened beyond all expectations.

Website visitor analytics.
Website visitor analytics.
Davan Shop Mobile and Tablet display
Davan Shop mobile responsive displays.
Davan Website tablet display
Davan website tablet display.

As their trusted supplier of marketing communications since 2008, Red Thread Creative were selected to make the transition from traditional media platforms to digital and develop an online marketing plan using platforms with activity to reach a fast-growing online audience.

We began the journey by developing a brand new, future-proofed, responsive website, within which all content could be optimised for search engine performance. The goal was to deliver a content-managed website to outperform every competitor dealership within a 100 mile radius. Even with many competitors having a head start, we soon had Davan's website content ranking above their competitors on page 1 of Google. Our expertise with technical and on-page SEO together with daily activity and content updating, ensures that davan.co.uk, repeatedly outperforms competitors on Google.

CMS-Website-Design-for-Davan-Motorhomes-Pages
Bespoke CMS website design.

The next step was the creation of an online shop, providing an Ecommerce platform to harness Google for nationwide sales of awnings and accessories. This has also far-exceeded client expectations, making monthly sales figures that dwarf offline activity.

All of this would not be possible without Red Thread Creative's guidance to utilise every online platform to support and maintain website performance. Regular SEO activity, Google Ads, blog posts and harnessing Google-My-Business all contribute to an overall score that would be envied by any competitor that once ranked above Davan on Google.

Davan Caravans exhibition events
Davan Keyword Phrase tracker Responsive Device Mockup
Davan keyword phrase tracker.

Davan also understand the need for Red Thread Creative's high-quality hosting, maintenance and support and also benefit from our in-house, content-rich photographic and video services. A full mix of additional creative services from graphic design and copywriting to product remarketing all combine to deliver the market-leading products and service that Davan's customers can expect from them.

Marketing video production Brandon's Title Frame
Marketing video production.
Ecommerce web design for Davan Caravans
Ecommerce web design.

"Their web, photographic and video work has given our audience a clear picture of what to expect from Davan, which has followed a cohesive theme from traditional print design to a more dynamic online presence. They've always been responsive and interactive in meeting our needs".

Glen Davies, Managing Director