Woodman Brothers
End-to-end marketing communications for a growing and developing construction services business.
How we helped
- Design for print
- Brand identity
- Brand development
- Copywriting
- Website and Ecommerce
- SEO
- Photography
We've helped Woodman Brothers & Sons with marketing collateral such as corporate and services brochures for many years. Firstly, under their original founding Directors, then as growth and natural progression saw them evolve to become Woodman Brothers Ltd, we provided both our online and offline creative services.
With visual evidence a key construction service success factor, high-quality photography combined with outstanding graphic design and superb copy provided the marketing communication tools needed to stimulate business growth. Case studies supported by glowing customer testimonials were also developed to illustrate increasing competence.
Although still family-run and holding to their traditional values, the new Woodman Brothers team wanted to communicate a more ambitious business model, providing the same high-quality service but now with the benefits of modern methods and materials in their specialist area of construction facades.
A rebrand was needed that encapsulated their solid, traditional values but also elevated their value and perception as a modern business using modern technology. Online platforms were also now a priority for this developing business to showcase their credentials and attract new business from major household names such as Barratt Homes, Persimmon Homes, Balfour Beatty, Willmott Dixon and Kier.
In-house graphic design, supported by in-house photographic and copywriting skills were subsequently targeted at digital platforms and the development of a construction supplies ecommerce website. Progressive growth and success prompted further ecommerce diversification into specialist render supplies, again supported by full in-house services including branding, website design and development.
