From Ecommerce to Bricks & Mortar

Ecommerce back office analytics

Red Thread Creative website design services has helped many businesses get started in the world of eCommerce. Our expertise in this field and the resultant financial success for business owners has also led us to facilitating these businesses with their own walk-in Bricks & Mortar shops too.

We are able to leverage our expertise with online shopping requirements to successfully implement the logistical needs of a walk-in customer shop. Some of our experience is within, but not limited to, developing solutions for product management, implementing stock control and establishing reward systems (such as membership tiers).

Red Thread Creative eCommerce website design has given us many years of understanding how to cross-sell and up-sell products and ship them too. Some of these areas of commerce rely deeply on third parties, such as payments gateways and shipping via companies like the Royal Mail.

Choosing your POS

Epos Now point of sale system
EPOS NOW point of sale till

Point of Sale or POS for short, generally refers to a system that allows you to sell your products in a place where they are seen. Some businesses believe that you can use a website as a Point of Sale system as there isn’t too much difference in how they work. The truth is that Online Shopping should never used as a substitute for a POS system. Although POS systems can integrate with software platform like WordPress, which we work with extensively, there are too many variables and communications between different software and hardware. We love WordPress for its diversity and flexibility but sometimes you have to listen to the experts and follow the industry best performers. For Point of Sale that means investing in supported, custom-built hardware and software that are designed to work together and with third parties such as a WordPress websites or accounting software such as Xero.

A great example is one of our clients that sells construction supplies to selected, pre-vetted, account-only customers. Due to the nature of their business and solid customer relationships, the eCommerce platform we built for them, simply became their shop window for telephone orders. Often, customers would turn up at their premises to quickly get their hands on materials that were needed. Their need to also have a bricks and mortar shop that could dovetail with their online platform became a necessity.

Having extensively researched many POS providers, we started working with EposNow and quickly saw its potential. As a cloud based software we were pleasantly surprised at the speed of the back office. Epos Now has a growing customer base of more than 30,000 businesses in the UK and the United States, employing more than 350 employees.

Red Thread Creative chose to work with EposNow as we were specifically looking for a highly-rated UK based POS system that we could easily contact and follow in the same time zone. Another plus was that EposNow use their own hardware, checkout till, receipt printers, scanners etc… With headquarters located in Norwich, just knowing they are not too far away made us feel like we could be covered if any technical issues arise.

How can Red Thread Creative Help with your Point of Sale?

When you start selling products you will quickly learn that some products can be purchased in different colours and sizes, with varying prices for those choices. Products also need to be easily found when taking orders over the phone or fulfilling paper orders. If you have hundreds or even thousands of products, they need to be added to the POS system. The best way, really the only way to add huge numbers of products is with a CSV data sheet; Welcome to the world of Microsoft Office and Excel, not fun if you have never used them before.

Typically a data sheet of products will use a category name and product name, and barcode number. For products that are available in various colours and sizes you’ll need a parent / child relationship; The parents are the category and product name and the children list the size, colour and price.

Here at Red Thread Creative we have spent many hours working with the process of uploading and organising EposNow. While it is essential that any business using EposNow will need to learn the system for themselves, we can give your business the boost it needs to hit the ground running.

Expand Bricks and Mortar to Selling Products Online

Alternatively, If you are already using EposNow and looking for someone to help with moving your business online, Red Thread Creative are experienced website designers that work with Ecommerce on daily basis. We develop business solutions built on WooCommerce and WordPress, a diverse open source content management system, which today runs more than 60,000,000 websites, supported by the world’s largest professional user base of web and ecommerce industry experts.

Sell memberships and services online

Whether you are looking to sell memberships online with an advanced Content Management System (CMS), or sell products internationally, we can adapt to meet your requirements. Whether it’s a catalogue website that your customers can use to learn more about your business, or only show prices to your registered customers, there is an online shop front that we can build for you at Red Thread Creative.

Ecommerce Shipping made easy

Through the WooCommerce platform we build, businesses are able to offer customers Royal Mail Service shipping rates:

  • Choose what Royal Mail services you want to offer customers.
  • Customize the names of services.
  • Add extra costs to services, if you wish.
  • Pack items individually or use our built-in box packer to ship items in single or multiple package(s).

Integrate your WooCommerce store with your Xero account

Woocommerce logo
The preferred eCommerce solution for Red Thread Creative.

In today’s digital accounting world, accountants recommend Xero over any other cloud-based software.

Xero is beautiful software that handles all of your business accounting functions from bank reconciliation and financial reporting to inventory tracking and payroll.

Xero – Beautiful accounting software

Xero software will integrate with both WooCommerce and EposNow, giving you the ability to set up automatic creation of sales invoices on both platforms. After the module is installed and configured, each order placed is securely sent to your Xero account to keep records up to date.

All product, shipping, discount, and tax data is sent to Xero. When payments are made, they are applied to the appropriate invoice to keep everything in balance.Open a Xero account today, and get started!

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