The top 5 video marketing strategies to boost sales

Video marketing is taking the digital marketing world by storm. Our attention spans are shrinking, and with it – our patience.  Short, sharp and snappy videos are replacing long, monotonous videos and texts. Boring communication is being outdone by engaging, fast-paced videos. The standard way of doing things is changing, and smart companies are keeping up with the trends.

Today, we’re going to look at some of the different ways video production can help you keep pace with the ever-changing communications landscape. Specifically, we’ll dive into how to make things easier for your customers, how to capture more attention and ultimately, how to win more business. Let’s take a look. 

1. Company introduction video marketing. 

Think of the company introduction videos as a visual version of your ‘about us page’ on your website. It’s where you can say hi to customers, plus fire off some quickfire facts about who you are and what you do. The year is still 2025, and consumers have options aplenty! So, saying hello in a personal video is a nice way to build real connections with the very people who help your business prosper. 

What should we include in a company introduction video? 

Who you are, what you do and how you can help. These are the main things we want to handle. Short, sharp and succinct – that’s what we’re aiming for with your company intro video. Tell your customers everything they need to know, without sending them to sleep with a long list of irrelevant stats they’re not interested in. 

How long should the company introduction video be? 

We normally say that 1-2 minutes is the sweet spot. Remember, it’s not about reeling off a long list of accomplishments, testimonials and solutions that you offer. We’re after a quick summary that introduces customers to your business and sums up the problems you solve. Anything longer than 1-2 minutes is a waste of time. Most people simply won’t stick around long enough to hear what you have to say. Keep it snappy!

Can you help me with a company introduction video at Red Thread Creative? 

Absolutely. The company intro video is an advert in and of itself: get this right, and you’ve taken the first step to winning regular new business. Our skilled team of Bristol-based videographers will help you with the content for the video, the shooting of the video, logo placement, what to say, how to say it and how to use subtle communication techniques for maximum effect. No stone will be left unturned!

We’ve helped plenty of businesses in Bristol (and beyond!) with their company intro videos, and we’re keen to see how we can help you too! Reach out to us here to learn some more. 

2. Testimonial video marketing.

Nothing screams credibility quite like a video testimonial. They’re an endorsement from an existing customer to a potential one. “I had this problem. Now, after dealing with this company, my problem is solved. They’ll do the same for you.” That’s the general gist of what video testimonials are all about. It’s living proof that your company delivers on its promises. 

Essentially, customers are tooting your horn for you! With 90% of customers trusting what a customer says about a business more than what the business says about itself, this can only be a good thing. 

I already have written testimonials. Why do I need video testimonials as well?

Potential customers can see, hear and feel a genuine reaction through a video testimonial. Unless you’re a trained actor, it’s pretty hard to fake an authentic review. In other words, it’s a lot more real! Not only that, but viewers retain 95% of material from a video message – compared to 10% from reading text. If you want potential customers to remember the great things existing ones have said about you, video is the way to go. 

Can video testimonials improve my website traffic? 

They can, and this is another point worth mentioning. Every little helps when it comes to getting traffic to your website. It’s how you can get eyeballs on your products and services! It’s been reported that if you have video on your site, you’re over 50x as likely to rank on the first page of the big search engines. Not a small number by any stretch!

Do you need help with video testimonials?

If you need help, we’re more than happy to throw our hat in the ring. Our team will guide you through everything, from A to Z. Whether it’s what to say, how to structure the testimonial, the shooting of the video itself, the length, background, timing and all the other important tidbits – we’ve got you covered. Click here to learn more about our video testimonials services. 

3. Product explainer video marketing.

Show rather than tell: sometimes it’s nice to see how a product works live in the flesh. That’s the essence of a product explainer video – a live explanation of what your product is and how your customer will benefit from buying it. Whether you’re a big business with thousands of customers, or a sole trader servicing Bristol and surrounding areas, product explainer videos can help your sales skyrocket. 

Isn’t it easier to explain my product with text? 

Quick and simple – that’s what consumers of 2025 expect. The more straightforward you can make things for your customers, the better. Life is fast, and we don’t have time to plough through pages and pages of explanations of what a product is, how it works and why we should buy it. Sometimes, we want a quick, visual explanation of everything we need to know. That way, we can make our decision fast, and move on with our day. That’s exactly what product explainer videos will do for your Bristol business. 

I struggle to explain my products.

That’s exactly why a product explainer video should be in your arsenal. If it’s tough for you to explain, imagine how tricky it is for your customers to understand. Every nuance, every detail, every nook and cranny can be explained simply in a product explainer video. It takes out the guesswork and leaves your customers armed with everything they need to know. 

If you sell a physical product, you can show customers how things work. If it’s a service, you can explain what your customers can expect. The name of the game is simplicity. With a product explainer video, that’s what your customers will benefit from. 

How do I go about making a product explainer video? 

Top-quality camera equipment is the first go-to. You’ll need to make sure your video looks professional – we don’t want to give off the impression you’ve chucked together a quick video on an old iphone. Next, you’ll need to get your script together. Short and punchy, with all the information your customers would want to know, without waffling on and losing their attention. Then it’s time to put the pieces of the puzzle together with some professional editing. 

If product explainer videos fall outside your area of expertise, we’re here to help. Our experienced videography team can take care of your product explainer videos from start to finish, so you can focus on running the business. If you want to learn more about how we can help with your product explainer videos, here’s the place to do it. 

4. Instructional video marketing.

These videos are the second cousins of the product explainer videos we mentioned above, only with a little more detail. You know the instructions we get with new furniture? Well, they’re confusing to say the least. Instruction videos give your customers an exact walkthrough of how each specific product works, and because of the level of detail in these videos, it makes using your products a lot more easy. Confused people don’t buy, so you’re also tipping the buying decision in your favour too!

Are instruction videos worth the investment? 

Absolutely. We touched on it briefly above, but for those of you that can’t hear us at the back, it’s worth mentioning again: confused buyers don’t buy much of anything. Why would they? If we think a product or service is going to be too confusing, too much work, too difficult to understand – we simply move on. 

A detailed, step-by-step breakdown of how your product works will give customers the confidence that they’re making the right choice. It’s also a great opportunity to build a connection with your customers: they get to see you and your business up close and personal. We want to do business with real life human beings, and instructional videos are a great way to add a personal touch. 

Are instruction videos suitable for my business? 

9 times out of 10, the answer is a resounding yes. It doesn’t matter if you sell manufacturing equipment, lawnmowers, swimming hats or computers – they work for almost every business. The question to ask yourself is: if I were a customer of my business, would I find it easier to use this product if somebody showed me how? If the answer to that question is yes, an instructional video is the right fit. 

Do you offer instructional videos at Red Thread? 

We’re more than happy to help you out with instructional videos for your business. We’ll talk you through the do’s and don’ts, use our high-quality video equipment to shoot the videos, and call on our experienced videographers to get the end result you love and your customers are grateful for. If you love them the first time around, great. If you’d like any tweaks, that’s fine too! 

Just let us know and the team will take care of everything for you. It won’t take much work on your part – just get in touch with us here to find out more. 

5. Social media video marketing. 

Social media videos are taking over the internet. You’ve seen it haven’t you? Hop onto any of your social media channels, and your feed will be full of videos. They’re fun, entertaining and educational. With attention spans shrinking and our quest to be permanently entertained rising, video is taking over. If you’re a forward-thinking business looking to stay ahead of the curve, social media video needs to be in your weaponry. 

What length should my videos be? 

It depends. The platform, the objective of the video, the audience – these all play a part in the length of your video. We usually say between 10-30 seconds is the sweet spot for short-form videos. That being said, they can be any length you want them to be. Your audience and what they like has the biggest say in how long they should be. Keeping things short, sharp n’ sweet is great for lead generation. Want something a little more educational? A longer video might be the go-to. 

Can I use the same video across multiple platforms? 

You can, and we actively recommend it. If social media helps to spread the word, it makes sense to spread that word as much as possible. Different platforms may require different approaches and slightly different lengths. That being said, the general essence of the content can be the same across multiple platforms. That way, your work goes further and your message spreads faster. Nice!

How do I create social media videos for my business? 

The first option is to do things yourself. It will take some time to perfect things, and a lot of man hours to get your videos up to a decent standard. You’ll also have to be consistent! Social media companies reward the brands who upload video content regularly, so more eyes are on your business if you post regularly. 

If that seems like a lot of work, you can lean on experienced videographers – like us at Red Thread – to help you craft your social media content. It’ll be pain-free, and you can take solace in the fact we’ve helped lots of Bristol based businesses just like yours craft social media videos that boost engagement and skyrocket sales! Reach out to us here if you’d like us to help you do the same. 

Wrapping up video marketing.

Video marketing is powerful. Whether you’re looking to build connections, boost revenue or drive brand awareness, video can help you achieve your goals. We hope you’ve learnt more about some of the different video types that can help your business, and if you’re looking to get help with any of these (and more), then send us a message here and we’ll be happy to help. See you on the next one!