cropped view of businesswoman using digital tablet with Google Improve your website SEO in 2022

SEO tips and SEO agencies in Bristol

How to improve your website SEO in 2022

SEO tips and strategies in 2022 that should not be ignored and could massively improve your business’s online position in search results.

In order to stay ahead of your competition, you must improve and adapt your website’s SEO. Here are some ways you can improve your search engine optimization strategy and rankings for 2022:

Optimize your website for better SEO scores

Firstly you should understand that there is more than one type of SEO in 2022, in fact there are three SEO areas you need to look at.

  1. On-page SEO
  2. Technical SEO
  3. Off-page SEO

SEO agencies advice for on-page SEO in 2022

On-page SEO relates to the content on your website’s pages.

This type of SEO includes:

  • Keyword research: Finding the best keywords to use on a page
  • Content creation: Publishing high-quality content focused on the researched keywords
  • Keyword optimization: Using the targeted keyword in all the right places and using good meta data

Make sure you use the right keywords.

Keywords are words and phrases that a person uses in search queries. For example, a browser who wants to buy an affordable caravan may either type “best caravan deals” or “what is the best van to buy on a budget?”. If you use these phrases on your website page, there is a chance that your content will be found. 

SEO in 2022 Davan Keyword Phrase tracker
Keyword phrase tracker in 2022.

Targeting the correct SEO phrases

For example, using the keyword “decorator” on your page may bring you results. However, using the SEO phrase “best decorator in Bristol”, will catch the attention of anyone who fits the mentioned criteria and should bring you much more. So “Keyword” and “Keyword Phrase” research is vitally important to your success online. Ensure that you understand who your target audience is, what their needs are and how they communicate those needs. 

Create longer written content for better ranking on Google.

I still remember SEO seminars going back 10 years ago and writing down those exact words, “create longer, better content”. Three hundred words is not going to cut it, you should be looking at a small essay when finished. The articles you write also need to be well formatted (easy to read), engaging and shouldn’t use overly complex wording.

A few SEO tips to upgrade blog content: 

Headers make your articles easier to scan. Dividing your content into sections with good headings makes it easy for readers to quickly locate the information they need.

While written articles are great, do not forget to add video or infographics.

It is a good idea to revisit your old content and see how you can use your new insights to revamp them. We like to make modern versions of our blog posts, the older one gets archived and support the new content.

Help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

Another important SEO strategy you need to make is to be first, be the quickest to market with an offer or trending business model. Then, make sure that content it is optimised for SEO.

SEO in 2022 should be testing website page speeds
Website page speed test.

SEO agencies Bristol and advice on technical SEO

Technical SEO focuses on the structure of a website, how it is built and delivered to the browsers and their viewers.

The types of SEO included in this category relate to:

  • Website load speed (how fast the page content is delivered to the viewer)
  • Mobile-friendliness (does the website work well on mobile devices)
  • Indexability (refers to the search engine’s ability to analyze and add a page to its index)
  • Crawlability (how well a search engine can access and crawl your site’s content without running into a broken link or dead end)
  • Site architecture (how the website is built)
  • Structured data (data that help search engines understand your business and content)
  • Security

One of the first things to focus on is your website’s page load speeds. How long does it take your site to load on both desktop and mobile? If it is slow, you not only lose visitors you also lose ranking position.

Tips to optimize your technical SEO in 2022: 

  • Eliminate unnecessary code and scripts
  • Keep your web pages clean and easy to navigate
  • Don’t forget to use formats that are easier to read on smaller devices
  • Don’t position links or buttons too small or too close to one another
  • Use a Content Delivery Network
  • Use premium hosting (don’t be cheap)
  • Optimise imagery

SEO agencies advice for off-page SEO

Off-page SEO strengthens your website’s relationship with other websites.

One of the main goals of Off-page SEO is to build a website’s reputation and authority. You do this by creating links back to your website, we call those “backlinks”. The more backlinks you have the better, when search engines see that a website has strong backlinks it will deliver it in search results before those that don’t. So, having a large volume of links pointing to your site from authoritative sites or social media platforms shows search engines that your site is valuable.

Website SEO in 2022 should include website visitor analytics.
Website visitor analytics.

Some Off-page SEO in 2022 tips

Track your website traffic.

Website traffic is the number of visits and engagement your website receives. Knowing which posts work and which ones don’t gives you an opportunity to experiment.

Use Google Analytics to track how visitors to your site use it and which pages are popular.

We already know that when a website connects to yours, the link is called a backlink. The more backlinks your website has, the higher it will rank on Google. However, backlinks can range from poor to strong depending on the website they come from. It is why actively choosing your backlinks is key.

You can use software such as a Backlink Checker to see all the pages that link to a top-ranking page on Google. If the content is relevant you can reach out to the vendor to propose a guest post or link back to your website.

Check for broken external links. Those are links on your website that link to an external website or social media platform.

Setting up a Google My Business profile.

Set up a Google My Business profile in 2022.

For better SEO in 2022 it is beneficial to have an active Google My Business presence. It shows visitors that you are still trading and gives them more insight to how you manage your business. This builds trust. The key is to keep it up to date, and always respond to all Google reviews, both good ones and bad.

SEO advances in 2022 – the Conclusion 

SEO is an invaluable tool for connecting with your potential customers and building a better relationship with them and getting your business found by Search Engines.

We’ve been following SEO trends for more than 10 years and continue to help our clients with successes online. If you need help with your website’s SEO and improving your Google ranking position, please contact us about everything SEO related.

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