10 Signs You Need a New Website

As a general rule of thumb, you should redesign your website once every two to three years in today’s fast-paced, digitally-driven marketplace. So, if your website is over three years old, it is becoming outdated. However, this is not a hard and fast rule. Some websites may not need a complete redesign, and some may need to be refreshed more frequently than others as business goals or market conditions change.

Suppose you are worried that your website is starting to look outdated. If your website no longer suits your business, it may be time to update it.

Below are ten reasons why it could be time to consider a new or updated website. If you would like to discuss your website with us directly, please do not hesitate to contact us; we will be delighted to help.

Table of contents:

10 Reasons Why You May Need a New Website

1. The business’s website needs to be more modern.

It’s one of the most important things to consider: does your website look great?

Does it represent your business as it should? If the answer to either of these questions is no, then getting an update or a new Website is a great idea.

A clean, appealing design and the use of professional photography and videos cannot be underestimated; it’s enormous. First impressions are critical when visiting a website for the first time.

2. Your website does not adapt to smaller screens.

Does your website look awful on mobile phones, or does the website look broken on a tablet device?

If so, your website needs to be more responsive and mobile-friendly. More and more people are browsing websites on their phones; most people are using their phones.

A responsive website ensures that no matter what device it is viewed on, the user experience is the same on every screen size, whether it’s a smartphone, laptop or tablet.

3. Website content changes are almost impossible.

Most modern websites use a content management system (CMS) that allows you to change your website page content easily. Unfortunately, many older websites will have an outdated CMS that can only be used with a web developer’s support. Perhaps there is no CMS at all! Does this sound familiar?

At Red Thread Creative, all of our websites use an industry-leading content management system. We also provide the training you need to easily make simple or even complex changes to any area of your website.

4. The website is super slow and sometimes crashes.

Research outlines the importance of your website’s speed. Visitors expect your website to load in less than 2 seconds, and many users will leave if it takes over 3 seconds. So, if your website loads slowly, the solution is simple: it needs to be optimised for speed.

Optimising for speed is one of the most essential website features to consider. A slow website affects how well it is positioned on Google and how many enquiries you receive. So why not compare your website with this optimised website we built for Davan Caravans.

You can check your website’s speed by following this link: PageSpeed Check. If your page speed results are slow, contact us for help.

5. My competitors’ websites are much better than ours.

You should occasionally check your competitors’ websites. For example, suppose you have found a competitor’s website that makes yours look poor, or you’ve seen one with superior functionality. In that case, it is probably time to consider a website upgrade.

6. Your website is not appearing on Google.

Suppose your website is outdated, unresponsive, or poorly optimised. If that’s the case, then it’s no surprise that you are not appearing in search results on Google.

Google occasionally changes how they position websites, so your website must stay updated.

Red Thread Creative offers a free SEO report to see how well your current site is optimised.

7. You’re embarrassed to show your website to others.

When you introduce your website to others, do you also explain why it doesn’t look terrific?

You should be proud to shout about your website. It should be utilised as one of, if not the primary marketing tool, to promote your business. It definitely shouldn’t be an embarrassment.

8. You need the support of a professional web design company.

Your current website may be fine; you need an expert web partner to manage it, save you time and provide a more professional service.

Bringing in a web design company like Red Thread Creative doesn’t mean that you need to start over. Instead, we can improve and work with your existing website. However, sometimes redesigning and starting with a clean slate is best. We’ll advise you, and you can decide.

9. You have an online shop that doesn’t have enough customers.

Red Thread Creative have the skill to turn a quiet online shop into a thriving business. We work methodically to integrate social media, Google Ads and Merchant Center. We also look at how the website can promote news and products internally and share on Google My Business. We offer a complete range of packages that includes all these features. Contact us to find out more about our digital marketing packages.

10. Coordinating website content with active campaigns is a nightmare.

Do you feel like there are not enough hours in a day to update your website? Active campaigns are not being promoted on the website quickly enough, and no one has time to write a blog post.

Regularly sharing current campaigns on your website will keep you in a good position on Google. Not having the time or the ability to get that content onto your website is not good. Red Thread Creative can take your current campaign objectives and run with them. Your website might need a new blogging page to share news; we recommend taking full advantage of a blog to help promote your business. Here at Red Thread Creative, we are already assisting companies. First, we coordinate their services, events and achievements on social media. Then, we use their website to create engaging blog posts as landing pages for up-to-date activity. Please get in touch with us if you require a new web design, SEO (Search Engine Optimisation), or any website support. We are ready and waiting to help you.