The concept of the 'red thread' can be traced back to Greek mythology: Princess Ariadne, gave her lover Theseus a ball of red thread, so he could trace his way back through the Minotaur's labyrinth. It symbolises the creation of a simple, logical and memorable path to reach a desired goal.
This is fundamental to how we work and everything we create, adopting a clear and simple, "make things make sense" approach to any marketing communication. It connects with your audience in a way that simply makes sense to them.
It's this constant, clear creative which becomes your unique red thread and your intangible asset. The connection your audience maintains through each and every touchpoint. It separates you from the competition, making their choice simple, which ultimately impacts on your success.